New Morphy Richards branding is a tale of two halves
Founded in 1936, electrical appliances brand Morphy Richards has been a staple of many British homes for the best part of 100 years. Yet its brand vision hadn’t necessarily translated as it expanded around the world. “Morphy Richards is historically a British brand that over the years has grown globally. As this growth happened, the meaning of the brand became inconsistent across markets.
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